The QSR segment in India stood at U.S $1060 million in 2013 and is slated to grow at 25% CAGR to U.S $3,230 million by 2018. This projected growth rate has made the sector highly attractive for entrepreneurs & venture capitalists, like Unilazer Ventures, who recognize the great potential for growth that Maroosh promises, at a time when Indians are becoming more adventurous with their cuisine choices!
Maroosh provides a beautiful fusion of Lebanese and Indian cuisine which the Indian audience has taken a liking to instantly. Popular in the city for Lebanese cuisine, it brings alive the aromas of the Arabian heartland. Infusing rich Middle Eastern fare with mouth-watering delights of the subcontinent, Maroosh strikes a perfect balance for the Indian palate.
The QSR space in India is currently dominated by international brands & cuisines which do not necessarily cater to local flavours. The absence of QSR brands offering local flavors emphases the need for Indian cuisines to grow in this space. The Unilazer investment in Maroosh marks the first step in building strong Indian & Asian QSR offerings that cater to the Indian palate!
Maroosh provides a beautiful fusion of Lebanese and Indian cuisine which the Indian audience has taken a liking to instantly. Popular in the city for Lebanese cuisine, it brings alive the aromas of the Arabian heartland. Infusing rich Middle Eastern fare with mouth-watering delights of the subcontinent, Maroosh strikes a perfect balance for the Indian palate.
The QSR space in India is currently dominated by international brands & cuisines which do not necessarily cater to local flavours. The absence of QSR brands offering local flavors emphases the need for Indian cuisines to grow in this space. The Unilazer investment in Maroosh marks the first step in building strong Indian & Asian QSR offerings that cater to the Indian palate!